A marketing series for a fictional holiday food drive held by the Buffalo Bills. Designed as part of a final project connecting typography, cohesion, shapes, and graphics to create multiple pieces.

​

My focus was to create branding that felt authentic to what the Buffalo Bills might share on their social media. The past few years, their holiday content consists of the players as Charlie Brown characters. Inspired by this approach, I drew my own versions in that style and adapted them to suit the needs of the event.