To begin this project, I needed to choose what event I would design marketing for. I'm an avid Bills fan, so designing something for them seemed the obvious choice. From there I thought about what type of event they would host, and the Bills are all about giving back to the community so having a food drive, especially around Christmas time felt perfect.

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I started with doing some background research about what the Bills normally post on their Instagram around Christmas time, and it's always a Charlie Brown theme. Taking inspiration from that I drew some of my favourite players in that style.

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Then I took my drawings into Adobe Illustrator to design the final series of posters. I wanted to ensure cohesion across all of the elements, which prompted me to use a similar background and colours across each design. I also tried to incorporate a tree of cans whenever I could.